The box initially displays a set of four questions, but with every click, two or three follow-up questions are added. They usually appear below the Featured Snippets when users click on a question inside the People Also Ask (PAA) box the box expands and displays a short answer to the question. Related Questions panels, also popularly known as “People also ask,” typically consist of questions related to the initial search query. Properly mark reviews, prices, product availability, and anything else you want your users to see.Add schema markup to the information you want to display.Though Rich snippets are considered one of the more low-effort SERP features, once your search results are decked with rich snippets, you can easily stand out on SERPs and attract new eyes to your website. This card format operates the same as standard rich snippets and is just optimized visually for mobile devices. On mobile, the Rich Snippets feature takes the form of a Mobile Rich Card. Video Schema: Seen under video results, this can show the video’s upload date and channel.Reviews & Ratings: Typically displayed in the form of a star rating out of five and/or a numerical rating out of 10. ![]() Product Details: This includes brands, images, prices, availability, deal prices, etc.Several different types of schema can be included in rich snippets, like: Typically come up between a URL of a search result and meta description rich snippets are added pieces of context for businesses, products, and more. Employ structured data like schema organization markup.Optimize your content for Featured Snippets.Write Featured Snippet content within 40-60 words.Use People Also Ask to get content ideas.Maintain top 5 ranking in organic results for your target keywords.Analyze keywords to target in Featured Snippets.You can write Featured snippet content as bulleted/numbered lists, paragraphs, tables, etc.įeatured snippets are essentially made of 4 elements: ![]() The most common types of SERP features that you can rank for Featured SnippetsĪs queries evolve as a more widespread form of query today, particularly with the advances in voice search, Google came up with an easy way for its users to locate an answer quickly without navigating to a website.įeatured snippets appear in the first position of the SERPs and are specially designed to give users precise answers for any question-format queries. ![]() A bigger listing in the SERP suggests more space for your brand to communicate the value of clicking on your page.More real estate implies that more users are likely to find, notice and engage with your listing.The greater real estate a brand occupies on a Search Engine Results Page (organic listing + SERP features), the greater search visibility your brand commands and the more clicks it attracts.īut why does earning greater SERP real estate attract greater visibility and clicks? SERP features deliver more information than traditional organic results and can come in many forms like Knowledge Panels, Featured Snippets, image packs, video carousels, etc.Ī search engine results page without any feature packs looks like this:Ī search engine results page with feature packs looks like this: Why are SERP Features important for SEO performance? SERP features appear on the Google Search Engine Results Page (SERP), which communicate the most relevant information to the users and are customized to each search. Therefore, it’s critical to know what SERP features are, the different types of SERP feature, how it impacts your SEO efforts, understand how they influence organic traffic, and finally, how you can optimize your website for them. These formats are also known as SERP features, and these features can impact SEO in different ways, which introduces a concern for SEO professionals: how can we benefit from those features to keep high ranks and boost traffic? Google uses Rich results as formats to show up information (images, videos, maps, etc.). Over time, Google has come a long way, continuously looking for new ways to make the search results more accurate and valuable.ĭue to this, the days of 10 plain blue links are long gone, and Google now presents various rich results on its search results pages.
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